Senior Content Marketing Executive
ABOUT FIREGROUP TECHNOLOGY
FireGroup envisions and strives to shape a world where e-commerce is easy, effective, and sustainable. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.
As we continue on our development path, we relentlessly overcome challenges to develop innovative products that comprehensively and effectively solve problems in e-commerce, making online business easy and sustainable for everyone. Together, we aspire to build a future in which FireGroup emerges as a global leader in e-commerce innovation, offering world-class products trusted by industry experts around the world.
Why to build your career with us
- Make your impact globally on hundreds of thousands of merchants’ success
- Develop your skills in a fast-paced and highly competitive SaaS market
- Create and grow continuously among passionate talents with growth mindsets
Responsibilities
- Content Development:
- Craft engaging and optimized ad copy for targeted audiences across social media, Google Ads, and other digital channels.
- Develop website and blog content with valuable long-form articles aimed at providing information and solutions, enhancing brand awareness and credibility.
- Write PR content, articles, and scripts for influencer campaigns, ensuring alignment with brand strategy and current market trends.
- Email Marketing:
- Design and execute clear-flow email marketing campaigns, crafting connected content from the main message to the final CTA.
- Monitor and analyze email campaign performance to optimize open rates, click-through rates, and conversions.
- Content Strategy & Optimization:
- Optimize marketing content across channels to maximize effectiveness for each audience segment.
- Stay updated on new technologies, particularly in AI, to apply them in content creation processes and enhance the company's marketing strategy.
- Technology & Industry Knowledge:
- Demonstrate a strong understanding of technology products, particularly within ecommerce, with a capacity to integrate AI into marketing activities.
- Continuously update industry knowledge to improve content and customer engagement strategies.
Qualifications
- Experience: Minimum of 3-5 years of experience in Content Marketing or similar roles.
- Skills:
- Excellent writing skills, with an adaptable style for various content types: ads, blogs, email marketing, and PR.
- Strong understanding of tech platforms, with knowledge of ecommerce being a plus.
- Ability to create scripts for ad campaigns and effectively collaborate with influencers.
- Up-to-date knowledge of AI, including tools for content creation and optimization.
Soft Skills: Teamwork, strategic thinking, self-management, and independence
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include:
- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- PTI Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided
Contacts
Should you need more information about this job, reach out to us at: