Senior Content Marketing Executive (International Market)
ABOUT FIREGROUP TECHNOLOGY
FireGroup envisions and strives to shape a world where e-commerce is easy, effective, and sustainable. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.
As we continue on our development path, we relentlessly overcome challenges to develop innovative products that comprehensively and effectively solve problems in e-commerce, making online business easy and sustainable for everyone. Together, we aspire to build a future in which FireGroup emerges as a global leader in e-commerce innovation, offering world-class products trusted by industry experts around the world.
Why to build your career with us
- Make your impact globally on hundreds of thousands of merchants’ success
- Develop your skills in a fast-paced and highly competitive SaaS market
- Create and grow continuously among passionate talents with growth mindsets
Responsibilities
- Content Strategy & Planning
- Develop and implement a multi-channel content strategy aligned with business goals and target audiences in global markets.
- Optimize messaging for each audience segment to maximize engagement and conversions.
- Use analytics to track content performance and recommend data-driven improvements.
- Content Creation & Optimization
- Produce long-form content (blogs, website articles, thought leadership) to build brand credibility and SEO traffic.
- Develop and manage long-term content for the company’s LinkedIn channel, building brand authority and engagement with target audiences.
- Create ad copy and campaign content for paid ads, PR, and partnerships, ensuring consistency with brand voice.
- Apply SEO best practices to all content.
- Repurpose and adapt core content into different formats, including email sequences when part of larger campaigns.
- Campaign & Channel Support
- Collaborate with Growth, Product, Design, SEO, and Partnerships teams to ensure content supports product launches, demand generation, and user engagement.
- Contribute content to integrated campaigns, ensuring alignment from main message to final CTA.
- Team Contribution & Mentorship
- Provide guidance and feedback to junior content team members.
- Share best practices and stay up to date with content trends and AI-powered content creation tools.
Qualifications
- 3–5 years in Content Marketing or related roles, ideally in e-commerce or tech/SaaS.
- Proven experience creating content for products or services in global markets.
- Strong writing and storytelling skills, adaptable across formats: ads, blogs, PR, LinkedIn posts, and campaign assets.
- Understanding of SEO principles and content analytics.
- Experience with LinkedIn content strategy and audience engagement.
- Experience using AI tools for content creation/optimization is a plus.
- Ability to translate technical topics into clear, engaging narratives.
- Strong project management skills, attention to detail, and ability to manage multiple priorities.
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include:
- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- Premium Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided
Contacts
Should you need more information about this job, reach out to us at: