Product Content Executive
Ho Chi Minh
Full-time
26/12/2025

FIREGROUP AT A GLANCE

Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.

Our portfolio includes TrueProfit, Transcy, OneMobile, OneLoyalty, Zopi, Promer, Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.

Why build your career with FireGroup

  • Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
  • Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
  • Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.

In a culture that connects us as a whole

What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.

Discover how our values come to life in every team and product we build on our culture page.

Responsibilities
  • Gather requirements from stakeholders by participating in discussions and brainstorming sessions, ensuring the final product aligns with the clarified issues.
  • Act as a consultant and propose content design solutions for the product.
  • Analyze Empathy Maps and User Journeys of target users to uncover insights and behavioral patterns.
  • Apply industry trends, emerging technologies, and widely adopted UX writing methodologies.
  • Develop an appropriate tone of voice tailored to the target audience of the researched market.
  • Collect user behavior data to support decision-making and measure results.
  • Conduct research activities such as surveys and customer interviews to evaluate product usability, identify content-related pain points, and refine content approaches accordingly.
  • Support the development of Information Architecture (IA), User Flows, Wireframes, ensuring a logical information structure for seamless navigation, following the designated design direction within assigned tasks or small-to-medium projects.
  • Design labels, buttons, menus, error messages, tooltips, notifications, etc., ensuring clarity and consistency across the product.
  • Choose precise terminology and assist in structuring and organizing content within the product interface to facilitate intuitive navigation and information flow for users.
  • Identify areas for improvement, inconsistencies, or redundant elements in language and messaging and make necessary adjustments.
  • Manage in-app content systems.
  • Create component alignment to maintain content consistency and clarity within the app.
  • Regularly update and adhere to content guidelines within the applied design systems.
  • Adapt content into different languages to serve a diverse customer base, ensuring localization aligns with the language and cultural context of the target audience.
  • Continuously update knowledge about product technicalities and the Shopify platform to ensure content accurately conveys information to customers.
  • Collaborate with UX Designers, Product Managers, and Scrum Teams to craft and define product feature content.
  • Write and update customer guides consistently, ensuring uniformity in content creation and maintenance across the product.
  • Ensure all content is clear, user-friendly, and easily accessible.
  • Provide input for refining and enhancing the brand voice/communication style guide when needed.
  • Participate in process improvement meetings.
  • Contribute to workflow optimization based on assigned tasks.
  • Suggest necessary training programs to develop skills and expertise.
Qualifications
  • At least 1 year of experience in content creation (Content Marketing, UX Writing, Technical Writing, etc.).
  • Strong writing and reading comprehension skills.
  • Proficiency in English is preferred.
  • IELTS 6.5+ or equivalent certification (not mandatory).
  • Understanding of Agile product design processes.
  • UX knowledge: Understanding key factors that impact user experience, such as psychology and user behavior.
  • Knowledge of language principles, grammar rules, and writing conventions.
  • Familiarity with content design principles for web and mobile applications.
  • Understanding of product functionality and the eCommerce industry.
  • Ability to communicate content in a clear, user-friendly manner, aligning with brand tone & voice.
  • Ensure consistency in language, grammar, and tone across all communication channels.
  • Basic proficiency in Figma to input content into UI designs.
  • Basic knowledge of user behavior tracking tools such as Hotjar, UXCam, Clarity, Amplitude, and Google Analytics (GA).
Job Benefits

We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.

Featured benefits include:

  • Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
  • Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
  • Annual salary review;
  • PTI Healthcare, annual health check;
  • Regular technical seminar & external/ internal training courses;
  • Providing free coffee, tea & snack;
  • Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
  • FireGroup Sports Clubs: Running, Football, Badminton, etc;
  • Laptop/ PC/ Monitor are provided
Contacts

Should you need more information about this job, reach out to us at:

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