1. Clarify Goals & Design Direction (5% of time)

• Gather requirements from stakeholders (Product, Design, Growth) through discussions and brainstorming sessions
• Act as a reliable communication consultant and propose content design solutions aligned with business goals and brand voice
• Collaborate with Product Designers to ensure copy and visual design create cohesive experiences

2. Research (10% of time)

• Conduct necessary research, including collecting usage data, analyzing user journeys, or conducting interviews and surveys to identify issues and opportunities for content improvements
• Stay updated with industry trends, emerging technologies, and widely adopted UX writing methodologies
• Validate copy effectiveness through behavioral data (Hotjar, UXCam, Amplitude) and user feedback

3. Information Architecture (IA) & Interaction Support (10% of time)

• Collaborate with Product Designers on Information Architecture (IA), User Flows, and Wireframes to ensure clear communication structure
• Help ensure logical information hierarchy and seamless navigation through strategic content placement
• Challenge designs/features when communication complexity signals UX problems

4. Content Design (50% of time)

4.1 In-app Content (UX Writing / Product Content)

• Define appropriate tone of voice tailored to target audience based on market and user research
• Design UI content: labels, buttons, menus, error messages, tooltips, notifications, onboarding flows, CTAs, empty states, success messages
• Select precise terminology and help structure in-product content to enable intuitive navigation and smooth information flow
• Identify opportunities for improvement, inconsistencies, or redundancies in language and messaging, and make necessary adjustments
• Write copy that accelerates merchant decision-making and reduces cognitive load

4.2 Content Style Guide & Governance

• Define and maintain content style guides in collaboration with stakeholders (Growth, Design, Product)
• Ensure brand style guides are applied appropriately and consistently across all product touchpoints
• Create content templates, copy component libraries, and messaging frameworks
• Enable Product Designers and PMs to write on-brand copy for routine contexts
• Manage in-app content systems and localization strategy

Your craft standards:

• Every word earns its place—no filler, no jargon
• Merchant understands what to do next without ambiguity
• Tone matches merchant's emotional state at that moment
• Copy guides, reassures, and builds confidence

5. AI-Powered Content Operations (10% of time)

• Use AI tools (ChatGPT, Claude, Jasper, etc.) to draft, refine, and scale content production across three products
• Experiment with AI workflows to handle UX copy efficiently—you'll work with our AI engineers or source your own tools to find what works best
• Apply human judgment to ensure AI-generated content has appropriate nuance, cultural sensitivity, and merchant empathy
• Share successful AI workflows with Product Designers to help them generate on-brand copy for routine contexts
• The key challenge: Handle UX copywriting for 3 products effectively and efficiently without compromising quality—AI is your productivity multiplier

6. Outcome-Focused Project Participation (10% of time)

• Drive or participate in projects that create direct business impact through improved communication
• Define success metrics (comprehension scores, feature adoption, support ticket reduction) before writing copy
• Collaborate with Product, Design, Growth to coordinate messaging across feature launches
• Present work to stakeholders and adapt based on data and feedback
• Follow through post-launch to validate whether copy achieved intended outcomes
• Example projects you might drive:
  • "Reduce merchant setup confusion by 40% through clearer onboarding copy"
  • "Increase feature adoption by 25% through improved in-app guidance"
  • "Decrease support tickets by 30% through better error messaging"

7. Process Improvement & Capability Development (5% of time)

• Participate in process improvement meetings
• Contribute to workflow optimization within content design and cross-functional collaboration
• Conduct necessary workshops/reviews to improve cross-functional content quality
• Recommend training programs to strengthen team content skills and professional expertise

• At least 1 year of experience in content creation (Content Marketing, UX Writing, Technical Writing, Product Copywriting, or related content role)
• Portfolio/work samples showing strategic content thinking, not just execution
• Native or near-native fluency required (this role requires nuanced language judgment)
• Strong writing skills and reading comprehension
• IELTS 7.5+ equivalent or demonstrable fluency
• Agile understanding: Familiarity with Agile product development/design processes and working in iterative, sprint-based environments
• UX fundamentals: Understanding factors that influence user experience, including psychology and user behavior
• Language mastery: Strong knowledge of language principles, grammar rules, and writing conventions
• Content design principles: Familiarity with content design principles for web and mobile applications
• Product & industry context: Understanding of product functionality and the eCommerce industry
• Brand voice systems: Experience building style guides, content governance, or voice/tone frameworks
• Exceptional writing: Ability to communicate content clearly and in a user-friendly way, aligned with brand tone and voice
• Content consistency: Ability to maintain consistency in language, grammar, and tone across communication channels
• AI collaboration: Ability to work with AI tools (ChatGPT, Claude, Jasper, or similar) to enhance productivity and handle multi-product workload efficiently; willingness to experiment with new tools and work with AI engineers to explore automation possibilities
• Design tool proficiency: Basic proficiency in Figma to input content into UI designs and create content components
• Analytics awareness: Basic knowledge of user behavior tracking tools such as Hotjar, UXCam, Microsoft Clarity, Amplitude, and Google Analytics (GA)
• Content systems thinking: Ability to create templates, component libraries, and frameworks that enable others
• Outcome thinking: Ability to define content success metrics and validate effectiveness through data
• Cross-functional collaboration: Can explain content decisions to designers, PMs, and stakeholders clearly

We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.

Featured benefits include:

• Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
• Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
• Annual salary review;
• PTI Healthcare, annual health check;
• Regular technical seminar & external/ internal training courses;
• Providing free coffee, tea & snack;
• Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
• FireGroup Sports Clubs: Running, Football, Badminton, etc;
• Laptop/ PC/ Monitor are provided