Senior Content Marketing Executive (Global Market)
FIREGROUP AT A GLANCE
Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.
Our portfolio includes TrueProfit, Transcy, OneMobile, OneLoyalty, Zopi, Promer, Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.
Why build your career with FireGroup
- Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
- Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
- Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.
In a culture that connects us as a whole
What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.
Discover how our values come to life in every team and product we build on our culture page.
What You’ll Do
- Content Strategy & Planning
- Develop and implement a multi-channel content strategy aligned with business goals and target audiences in global markets.
- Optimize messaging for each audience segment to maximize engagement and conversions.
- Use analytics to track content performance and recommend data-driven improvements.
- Content Creation & Optimization
- Produce long-form content (blogs, website articles, thought leadership) to build brand credibility and SEO traffic.
- Develop and manage long-term content for the company’s LinkedIn channel, building brand authority and engagement with target audiences.
- Create ad copy and campaign content for paid ads, PR, and partnerships, ensuring consistency with brand voice.
- Apply SEO best practices to all content.
- Repurpose and adapt core content into different formats, including email sequences when part of larger campaigns.
- Campaign & Channel Support
- Collaborate with Growth, Product, Design, SEO, and Partnerships teams to ensure content supports product launches, demand generation, and user engagement.
- Contribute content to integrated campaigns, ensuring alignment from main message to final CTA.
- Team Contribution & Mentorship
- Provide guidance and feedback to junior content team members.
- Share best practices and stay up to date with content trends and AI-powered content creation tools.
What Sets You Apart
- 3–5 years in Content Marketing or related roles, ideally in e-commerce or tech/SaaS.
- Proven experience creating content for products or services in global markets.
- Strong writing and storytelling skills, adaptable across formats: ads, blogs, PR, LinkedIn posts, and campaign assets.
- Understanding of SEO principles and content analytics.
- Experience with LinkedIn content strategy and audience engagement.
- Experience using AI tools for content creation/optimization is a plus.
- Ability to translate technical topics into clear, engaging narratives.
- Strong project management skills, attention to detail, and ability to manage multiple priorities.
As a Good Fit, We Are More Than Happy To Offer You
Rewarding Compensation & Benefits
- Competitive salary package with 13th-month pay and seniority bonus
- Annual salary review recognizing outstanding contributions
- Work-from-home policy for expecting mothers
- 16 days of annual leave, plus 1 extra day for every 3 years of service
- Premium healthcare package and yearly health check-up
- Special occasion support including marriage, maternity, and birthday gifts
- Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor
Regenerative & Engaging Environment
- A vibrant workplace with team-building events, annual trip, and various sport clubs
- Festive gifts for holidays such as Mid-Autumn and Lunar New Year
- Daily complimentary coffee, tea, fresh juice, and a variety of snacks.
Contacts
Should you need more information about this job, reach out to us at: