Growth Marketing Manager (Global Market)
FIREGROUP AT A GLANCE
Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.
Our portfolio includes TrueProfit, Transcy, OneMobile, OneLoyalty, Zopi, Promer, Ali Reviews. Trusted by more than 450,000 merchants in over 175 countries and recognized by global leaders such as Shopify, Google, Meta, TikTok, and Amazon, FireGroup is proud to elevate Vietnamese innovation onto the world stage.
Why build your career with FireGroup
- Make a Global Impact: Contribute to products trusted by merchants worldwide and help solve real challenges that transform e-commerce.
- Build with an AI-first Mindset: Use AI as your daily co-pilot to make smarter decisions and accelerate problem-solving at scale.
- Unleash Your Potential: Fast-track your growth with career mobility, diverse learning resources, and an agile environment that empowers bold thinkers.
In a culture that connects us as a whole
What truly defines us is not only our technology but also our people, guided by our seven core values of Courage, Creativity, Growth, Teamwork, Ownership, Trust, and Empathy. At FireGroup, work is more than a job; it is a legacy in the making. We move with speed to solve meaningful challenges, and every Firer is encouraged to dream boldly, lead with courage, and create impact that endures.
Discover how our values come to life in every team and product we build on our culture page.
What You’ll Do
- Design and implement end-to-end growth strategies across the funnel—from user acquisition to retention—for our SaaS products.
- Establish and track KPIs across marketing campaigns, ensuring alignment with business goals.
- Analyze and optimize key product metrics, including but not limited to: Activation rate, Retention rate, Monthly/DAU, Feature adoption, CAC & LTV
- Regularly update digital marketing assets and oversee the development of conversion-focused landing pages.
- Analyze performance metrics and customer behavior data to uncover insights and refine strategies.
- Utilize A/B and multivariate testing to optimize marketing funnels and improve lifetime value (LTV) metrics.
- Monitor attribution models to understand channel-specific performance and refine investment strategies.
- Identify and test new acquisition channels, tools, and methods to expand reach and engagement.
- Lead the exploration of innovative marketing approaches, promotional offers, and messaging techniques.
- Partner with product, sales, and customer success teams to align marketing efforts with broader company initiatives.
- Ensure data systems related to marketing are accurate, up-to-date, and accessible for reporting
What Sets You Apart
- 5+ years of experience in growth or product marketing, with at least 2 years working in a SaaS, web app, or B2B tech environment.
- Strong understanding of product metrics and experience working with user data (e.g., activation, churn, engagement, conversion).
- Experience collaborating cross-functionally with Product, Data, and Engineering teams.
- Proficient in tools such as Google Analytics, Mixpanel, Amplitude, Looker, or similar.
- Hands-on experience with A/B testing, product analytics, and lifecycle optimization.
- Familiarity with PLG (Product-Led Growth) is a strong plus.
- Solid English communication skills (both written and verbal).
As a Good Fit, We Are More Than Happy To Offer You
Rewarding Compensation & Benefits
- Competitive salary package with 13th-month pay and seniority bonus
- Annual salary review recognizing outstanding contributions
- Work-from-home policy for expecting mothers
- 16 days of annual leave, plus 1 extra day for every 3 years of service
- Premium healthcare package and yearly health check-up
- Special occasion support including marriage, maternity, and birthday gifts
- Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor
Regenerative & Engaging Environment
- A vibrant workplace with team-building events, annual trip, and various sport clubs
- Festive gifts for holidays such as Mid-Autumn and Lunar New Year
- Daily complimentary coffee, tea, fresh juice, and a variety of snacks
Contacts
Should you need more information about this job, reach out to us at: