Growth Marketing Manager
ABOUT FIREGROUP TECHNOLOGY
FireGroup envisions and strives to shape a world where e-commerce is easy, effective, and sustainable. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.
As we continue on our development path, we relentlessly overcome challenges to develop innovative products that comprehensively and effectively solve problems in e-commerce, making online business easy and sustainable for everyone. Together, we aspire to build a future in which FireGroup emerges as a global leader in e-commerce innovation, offering world-class products trusted by industry experts around the world.
Why to build your career with us
- Make your impact globally on hundreds of thousands of merchants’ success
- Develop your skills in a fast-paced and highly competitive SaaS market
- Create and grow continuously among passionate talents with growth mindsets
Responsibilities
- Design and implement end-to-end growth strategies across the funnel—from user acquisition to retention—for our SaaS products.
- Establish and track KPIs across marketing campaigns, ensuring alignment with business goals.
- Analyze and optimize key product metrics, including but not limited to: Activation rate, Retention rate, Monthly/DAU, Feature adoption, CAC & LTV
- Regularly update digital marketing assets and oversee the development of conversion-focused landing pages.
- Analyze performance metrics and customer behavior data to uncover insights and refine strategies.
- Utilize A/B and multivariate testing to optimize marketing funnels and improve lifetime value (LTV) metrics.
- Monitor attribution models to understand channel-specific performance and refine investment strategies.
- Identify and test new acquisition channels, tools, and methods to expand reach and engagement.
- Lead the exploration of innovative marketing approaches, promotional offers, and messaging techniques.
- Partner with product, sales, and customer success teams to align marketing efforts with broader company initiatives.
- Ensure data systems related to marketing are accurate, up-to-date, and accessible for reporting
Qualifications
- 5+ years of experience in growth or product marketing, with at least 2 years working in a SaaS, web app, or B2B tech environment.
- Strong understanding of product metrics and experience working with user data (e.g., activation, churn, engagement, conversion).
- Experience collaborating cross-functionally with Product, Data, and Engineering teams.
- Proficient in tools such as Google Analytics, Mixpanel, Amplitude, Looker, or similar.
- Hands-on experience with A/B testing, product analytics, and lifecycle optimization.
- Familiarity with PLG (Product-Led Growth) is a strong plus.
- Solid English communication skills (both written and verbal).
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include:
- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- Premium Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided
Contacts
Should you need more information about this job, reach out to us at: