As a Product Designer for OneExperts’ OneLoyalty, you won't just execute designs—you'll craft experiences that create genuine empathy between merchants and their customers. You'll design interfaces that trigger meaningful emotions and actions, transforming loyalty programs from transactional point systems into authentic relationship-building tools.

You'll participate in and sometimes drive outcome-focused projects, collaborating with Product, Tech, and Growth teams to deliver experiences that merchants love and that create measurable business impact.

The Outcome-First Difference

Traditional Product Designer Role:

• Receives requirements → Creates designs → Hands off to developers → Moves to next task

OneExperts Product Designer Role:

• Identifies merchant opportunity → Defines success metrics → Drives cross-functional work → Validates impact → Iterates based on results

You'll be evaluated not on how many screens you design, but on merchant outcomes you deliver and business impact you drive.

About OneExperts & OneLoyalty product

OneExperts builds outcome-centered e-commerce products for global Shopify merchants. OneLoyalty is our AI-powered loyalty program builder that helps merchants create meaningful, lasting relationships with their customers.

What makes OneLoyalty different: We're not building another transactional points system. We're creating experiences that foster genuine empathy between merchants and their customers—turning one-time buyers into loyal advocates through personalized, emotionally resonant rewards and engagement.

We're transforming from traditional SaaS to RAAS (Results as a Service), shifting from "providing loyalty tools" to "delivering customer retention and lifetime value outcomes."

Our 2026 Theme: "Focus on intention, not feature fulfillment"—we help merchants build authentic customer relationships without getting lost in program complexity. 

1. Design Execution (65% of time)

Stakeholder Collaboration:

• Clarify design requirements through discussions, brainstorming, or documentation
• Act as a design consultant and propose solutions that align with OneLoyalty's mission to foster merchant-customer empathy
• Collaborate with Product, Tech, and Growth teams to ensure design direction supports business goals

UX Research:

• Conduct in-depth analysis using Empathy Maps, User Journeys, and UX research artifacts
• Analyze behavioral data (Hotjar, Amplitude, UXCam) to identify friction points and opportunities
• Stay updated with industry trends, emerging technologies, and UX best practices

Information Design & User Flows:

• Build Information Architecture (IA), User Flows, and Wireframes based on research and defined product direction
• Ensure logical structure and seamless navigation that guides merchants and their customers toward meaningful interactions

UI Design:

• Use UI Kits and design systems to deliver detailed design requirements aligned with project goals
• Design interfaces that create emotional resonance—not just functional screens
• Obsess over details: micro-interactions, spacing, typography, color harmony, motion that triggers empathy

Interaction Design:

• Utilize prototyping tools (Figma, Origami) to build interaction flows and test with users
• Create prototypes that communicate emotional pacing and relationship-building moments
• Complete interaction designs that support both merchant configuration and end-customer experience

Design System Contribution:

• Build/update components in the Design System/UI Kit to meet OneLoyalty's design needs
• Test and validate development outcomes of UI Kit components
• Ensure components support empathy-driven experiences at scale

You craft standards:

• Every interaction should foster connection between merchant and customer
• Moments of delight that make loyalty programs feel personal, not transactional
• Visual language that communicates warmth, appreciation, and genuine care
• Complexity feels simple; simplicity feels premium and thoughtful
  

2. Outcome-Focused Project Participation (20% of time)

• Drive or participate in projects that create direct business impact for OneLoyalty
• Define success metrics (merchant outcomes, customer engagement, business results) before design begins
• Collaborate with Product Communication Designer, Tech, Growth to coordinate feature launches
• Present work to stakeholders and adapt based on feedback and data
• Follow through post-launch to validate whether designs achieved intended outcomes
• Example projects you might drive:
  • "Increase repeat customer purchase rate by 25% through improved reward visibility"
  • "Reduce loyalty program setup time by 40% while improving emotional connection"
  • "Drive 30% improvement in customer redemption rates through delightful reminder experiences"

3. Process Improvement & Capability Development (15% of time)

• Participate in design process improvement meetings
• Contribute to workflow optimization and design quality standards
• Experiment with AI tools (Midjourney, ChatGPT, Claude) to enhance design productivity
• Share learnings with team to build collective design capability
• Recommend training programs to strengthen skills and professional expertise

Must-Have Qualities:

1. Self-Driven Impact Orientation

• You want your work to create real results, not just look good in a portfolio
• You measure success by merchant and customer impact, not just deliverable completion
• You're motivated to drive projects that matter, even when it requires extra coordination effort
• You follow through post-launch to validate whether your design actually worked

2. Empathy-Driven Craft Excellence

• You have impeccable visual taste and attention to emotional details
• You understand how design choices trigger feelings: trust, appreciation, connection, delight
• Your work creates experiences that make merchants feel understood and customers feel valued
• You can design for both merchant efficiency (configuration) and customer emotion (engagement)
• You stay current with design trends but always prioritize authentic human connection

3. Collaborative Mindset

• You naturally build relationships across expertise areas (Product, Tech, Growth, Content)
• You give/receive feedback constructively and use different perspectives to sharpen ideas
• You celebrate team wins, not just personal contributions
• You can influence through the quality of your work and thinking, not just job title

4. Merchant & Customer Empathy

• You genuinely care about helping merchants build stronger relationships with their customers
• You understand loyalty program dynamics: what drives repeat purchase, emotional loyalty, advocacy
• You validate assumptions with real users, not just internal opinions
• You can translate merchant business goals and customer motivations into experience opportunities

5. Growth Mindset

• You see outcome-focused project work as an opportunity to grow, not "extra work"
• You actively seek feedback and iterate on your approach, not just your designs
• You experiment with AI tools to enhance your productivity and creativity
• You're excited to learn from both successes and failures

Nice-to-Have Qualities:

• Experience designing for B2B SaaS, e-commerce tools, or loyalty/rewards programs
• Familiarity with Shopify ecosystem and merchant pain points
• Background in motion design or emotional micro-interaction craft
• Experience building/maintaining design systems at scale
• Understanding of behavioral psychology and motivation design

Required Qualifications

• 2-4 years in product design role with demonstrated craft excellence
• Portfolio showing end-to-end projects with clear articulation of design process and outcomes
• English Proficiency: Strong enough to collaborate with international partners, present designs, write documentation

Professional Knowledge:

• Agile familiarity: Understanding of iterative product development and design processes following Agile model
• UX fundamentals: Understanding of behavioral science, user habits, and factors that influence user experience including psychology and user behavior
• UI principles: Proficiency in design systems, layout, spacing, typography, color theory, and visual hierarchy
• Interaction design: Understanding of visibility, consistency, mapping, feedback, constraints, and flexibility principles
• Empathy-driven design: Ability to design experiences that trigger meaningful emotions and foster genuine connections
• E-commerce understanding: Familiarity with loyalty programs, customer retention strategies, and merchant-customer relationship dynamics

Required Skills/Experience:

• Expert in Figma: Components, auto-layout, variables, prototyping, UI Kits, and design systems
• Prototyping tools: Ability to use Figma/Origami to build interaction flows and support user testing
• Analytics tools: Basic proficiency with Hotjar, UXCam, Amplitude, and Google Analytics to measure design effectiveness
• Analytical capabilities: Experience with Personas, journey mapping, User Journeys, and Empathy Maps
• Design validation: Ability to measure and optimize design solutions based on user feedback and data
• AI collaboration: Willingness to experiment with AI tools (Midjourney, ChatGPT, Claude) to enhance design process
• Process improvement: Skilled in testing and proposing new tools/workflows to enhance team efficiency
• Outcome thinking: Ability to define success metrics and validate whether designs achieved intended impact

Growth Opportunities:

• Outcome-focused project experience: Opportunity to drive projects with real business impact, with coaching support when you're ready
• Direct impact visibility: Your work directly influences merchant success and OneLoyalty's growth—you see the results
• Empathy-driven craft development: Deepen your ability to design experiences that create genuine emotional connections
• Design capability building: Help shape OneLoyalty's design culture, processes, and standards as we scale
• AI-augmented workflows: Experiment with cutting-edge AI tools to enhance productivity and creative exploration
• Career progression: Clear path from IC designer → Project driver → Design lead as you demonstrate outcome ownership

Work Environment:

• Collaborative culture that values synergy over silos 
• Product-led organization where experience is central to product success
• Outcome-first culture that values results over process or hierarchy
• Investment in tools, training, AI experimentation and professional development
• Supportive team that celebrates both successes and learning from failures

Why This Role is Different: Most product design roles keep you in a pure execution function. This role develops you into a designer who drives business outcomes—you'll build skills in cross-functional collaboration, stakeholder influence, outcome definition, and strategic thinking that accelerate your career growth. You'll also master the unique craft challenge of designing for empathy at scale, making loyalty programs feel human and meaningful.

Rewarding Compensation & Benefits

- Competitive salary package with 13th-month pay and seniority bonus
- Annual salary review recognizing outstanding contributions
- Work-from-home policy for expecting mothers
- 16 days of annual leave, plus 1 extra day for every 3 years of service
- Premium healthcare package and yearly health check-up
- Special occasion support including marriage, maternity, and birthday gifts
- Modern work devices tailored to your role such as MacBook, iMac, Mac Mini, or Windows laptop and monitor

Regenerative & Engaging Environment

- A vibrant workplace with team-building events, annual trip, and various sport clubs
- Festive gifts for holidays such as Mid-Autumn and Lunar New Year
- Daily complimentary coffee, tea, fresh juice, and a variety of snacks.