Product Marketing Executive
ABOUT FIREGROUP TECHNOLOGY
FireGroup envisions and strives to shape a world where e-commerce is easy, effective, and sustainable. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.
As we continue on our development path, we relentlessly overcome challenges to develop innovative products that comprehensively and effectively solve problems in e-commerce, making online business easy and sustainable for everyone. Together, we aspire to build a future in which FireGroup emerges as a global leader in e-commerce innovation, offering world-class products trusted by industry experts around the world.
Why to build your career with us
- Make your impact globally on hundreds of thousands of merchants’ success
- Develop your skills in a fast-paced and highly competitive SaaS market
- Create and grow continuously among passionate talents with growth mindsets
Responsibilities
Product Positioning & Messaging
- Craft clear, compelling messaging and value propositions for key personas, industries, and product lines.
- Understand customer pain points, product differentiators, and market trends to translate technical features into customer-centric benefits.
- Regularly update positioning documents, website content, and sales materials.
Go-to-Market Strategy
- Collaborate with Product Managers on the launch of new features/products including planning, packaging, pricing input, and cross-functional alignment.
- Own and execute go-to-market plans, ensuring successful adoption through coordinated efforts across marketing, sales, and customer success.
Customer & Market Insights
- Conduct market research, competitor analysis, and customer interviews to inform product messaging and marketing strategies.
- Analyze user behavior and product usage data to refine personas and identify growth opportunities.
Demand Generation Support
- Collaborate with the Performance/Growth team to align messaging and content in paid/organic campaigns.
- Develop and execute integrated campaigns that generate demand and accelerate the buyer journey.
Sales & Customer Enablement
- Create pitch decks, product one-pagers, battle cards, FAQs, demo scripts, and email flows to support Sales and CS teams.
- Train internal teams on new features, market trends, and competitive positioning.
Qualifications
- 3 years of experience in Product Marketing, Growth Marketing, or GTM roles in SaaS or B2B tech companies.
- Bachelor’s degree in Business, Marketing, Communications, Technology, or related fields.
- Proven ability to translate technical features into customer benefits.Familiarity with product analytics and CRM tools (GA, Mixpanel, HubSpot, etc.).
- Excellent communication, presentation, and storytelling skills.
- Experience working cross-functionally across Product, Sales, and Marketing.
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include:
- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- Premium Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided
Contacts
Should you need more information about this job, reach out to us at: