Senior Performance Marketing Executive
ABOUT FIREGROUP TECHNOLOGY
FireGroup envisions and strives to shape a world where e-commerce is easy, effective, and sustainable. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.
As we continue on our development path, we relentlessly overcome challenges to develop innovative products that comprehensively and effectively solve problems in e-commerce, making online business easy and sustainable for everyone. Together, we aspire to build a future in which FireGroup emerges as a global leader in e-commerce innovation, offering world-class products trusted by industry experts around the world.
Why to build your career with us
- Make your impact globally on hundreds of thousands of merchants’ success
- Develop your skills in a fast-paced and highly competitive SaaS market
- Create and grow continuously among passionate talents with growth mindsets
Responsibilities
- Prepare communication campaigns across advertising platforms.
- Monitor and adjust strategic activities based on key performance indicators (KPIs) to ensure optimal results.
- Provide recommendations and allocate budgets efficiently based on detailed and performance-driven insights.
- Collaborate with internal functional teams, including content creators, designers, and developers, to ensure consistent and effective digital marketing strategies.
- Develop performance marketing strategies across different advertising channels, including search engine marketing (SEM), paid social media, display advertising, video advertising, etc.
- Propose and manage KPIs to align with marketing objectives.
- Track and evaluate campaign success by regularly reporting on campaign performance.
- Identify key metrics to monitor and suggest action plans for optimization and validation.
- Segment audiences based on behaviors and customer interactions using CRM/CDP tools to deliver relevant and effective messaging.
- Identify trends and customer insights to optimize goals and performance.
- Provide actionable insights for communication strategies tailored to market trends and user needs, then develop multi-channel marketing strategies/plans/tactics according to product campaigns by month/quarter/year.
- Continuously perform A/B testing and apply insights into strategy optimization to enhance campaign effectiveness and achieve set goals
Qualifications
- Proven track record of at least 2 years in user acquisition, growth marketing, product marketing, GTM strategies, or a related field with experience in technology companies
- Knowledge of E-commerce and SaaS business models.
- Understanding of Digital Marketing strategies including campaign setup, target audience selection, bidding strategy, and optimization techniques.
- Proficiency in tools such as Google Tag Manager, Google Analytics, and Google Search Console.
- Familiarity with digital marketing tools (Meta Ads, Google Ads, etc.).
- Ability to analyze data and extract actionable insights to optimize marketing campaigns
and drive measurable business outcomes. - Bachelor's degree in Marketing, Business, or a related field
- Proficient in English
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include:
- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- Premium Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided
Contacts
Should you need more information about this job, reach out to us at: