FireGroup Honorably Won A Prestigious Award “Fast Enterprise’’ at the APEA 2023
FireGroup Honorably Won A Prestigious Award “Fast Enterprise’’ at the APEA 2023

Asia Pacific Enterprise Awards (APEA) is a Regional Award Recognition programme recognising entrepreneurial excellence. The awards were presented by Enterprise Asia, a leading regional non-governmental organization for entrepreneurship and held in 16 markets in Asia. APEA aims to band leading entrepreneurs and organizations across Asia to spur greater innovation, fair practices and growth in entrepreneurship, creating a successful entrepreneurial ecosystem which will then shape Asia to sustainable economic and social growth while creating good value for society. With the theme “Asia Recovers – Take full advantage of the opportunity” the year 2023 marks the 17th year of APEA’s presence in Asia and the 7th year in Vietnam.

In 2023, our first year participating in this award, FireGroup Technology achieved a proud success by winning the Fast Enterprise Award(*) at APEA 2023, standing alongside many leading names in Vietnam and Asia such as NAB, VNG, SOBA, ACB, etc. After enduring a three-tier evaluation process, adjudicated by an international panel of experts, FireGroup left an impressive mark through our innovative application of cutting-edge technologies and methodologies in product development. This was made possible by a dedicated and passionate team of young professionals who shared a common vision of building solutions with a global e-Commerce impact.

(*) Fast Enterprise Award is awarded to enterprises that have demonstrated rapid growth, in terms of revenue, market share, user base, profit and/or brand recognition. Nominees must be a registered business with a minimum operating period of one year and annual turnover of USD 2 million. All entries must be entered in the regional chapter where the organization is based.

FireGroup Technology and representatives of the honored enterprises at APEA 2023

This win is a testament to FireGroup’s goals to stay as a world-class SaaS solutions provider as well as remain competitive in the industry during the global economic uncertainty.

Mr. Le Nguyen Anh Khoa, CEO of FireGroup Technology shared at the award ceremony: “We – FireGroup will continue to pursue our mission of empowering merchants worldwide in achieving success with e-Commerce and demonstrating that the intelligence of the Vietnamese people can contribute to the development of globally renowned technological products.”

A 7-year journey of comprehensive solution development

From our humble beginnings, FireGroup started with just 5 ambitious entrepreneurs who had real-life experience in online sales on e-commerce platforms. We understood the challenges that online businesses faced and decided to create a solution. In 2017, we introduced Ali Reviews allowing e-Commerce businesses to collect reviews more easily and showcase them more prominently. We innovate to bring a new standard. 

FireGroup continued to create a diverse ecosystem of solutions to empower our customers throughout their e-Commerce journey – from managing profits and pushing sales to enhancing storefronts such as Transcy, TrueProfit, etc.. 

But the journey didn’t stop there. Alongside our comprehensive SaaS solutions on Shopify App Store, we also ventured into the world of Dropshipping with Ali Orders and Ali Hunters

Since the COVID-19 pandemic first appeared in 2020, the global economy has faced numerous adverse impacts. However, this has also been the golden era for e-commerce. Seizing the opportunity to adapt, we have made significant investments in our infrastructure and continually enhanced our team’s capabilities to ensure the stability and effectiveness of our solutions. Furthermore, we focus on developing technological capacity and staying abreast of changes from Shopify and other partners to ensure alignment with overall market development.

Empower merchants to succeed with e-Commerce

Mr. Khoa Le – CEO & Founder of FireGroup Technology received the Fast Enterprise Award 2023

With technological intelligence at the heart of developing “Make in Vietnam” products, FireGroup takes pride with our ecosystem of solutions  loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, etc.

With such a vast global customer base, we have assembled a team of over 100 agents proficient in English to provide round-the-clock customer support. We are committed to delivering 24/7 customer care services, actively and continuously listening to our customers to understand their needs and continuously improve our solutions. As a result, we have ranked as the #1 Partner on Shopify App Store with the highest number of 5-star reviews from global merchants.

Representatives from FireGroup Technology were present at the Asia Pacific Enterprise Awards 2023 ceremony

Empowering employees to discover inspiration at work

Aside from enhancing our core technological capabilities, we are also dedicated to cultivating an inspiring organizational culture by helping all members understand the profound purpose the organization aims for in their daily work.  With a commitment to achieving sustainable growth, FireGroup focuses on building a robust human resources platform by applying effective management models such as OKRs, Agile culture, and others. This approach encourages creativity, a proactive mindset, and daring initiatives among all our employees.

Our journey doesn’t stand alone; it’s intricately woven with the support of our valued clients, partners, and diligent employees. Your unwavering dedication has been pivotal in propelling us forward. As we stand at this juncture, we’re fueled with a sense of gratitude and renewed commitment.


FireGroup envisions and strives to make an e-Commerce world where every merchant can succeed a reality. Since our founding in 2016, we have specialized in providing a comprehensive portfolio of category-leading SaaS products for the global e-Commerce market, including online store development, store management, sales & marketing automation, and almost every aspect of running an online business. After almost a decade in the market, we are loved by over 450,000 merchants and enterprises across 175+ countries and highly trusted by our globally renowned partners such as Shopify, BigCommerce, WooCommerce, Google, Meta, Tiktok, and Amazon.

We always welcome more tech talents who work toward a rewarding career to our ever-exciting journey to make far-reaching impacts on global e-Commerce together. Check out our job openings and become a part of us at our career page.